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重点论文网    艺术论文    艺术设计论文    浓情巧克力—巧克力包装设计
创建时间:04-07

浓情巧克力—巧克力包装设计


                      
摘    要

包装是产品由生产转入市场流通的一个重要环节,包装设计是包装的灵魂,是包装成与否的决定因素。走进商场,几乎任何人都明白什么是包装。可一旦从事包装设计,却免不了常常被眼花缭乱的商品品牌、五花八门的包装形式加上七嘴八舌的“忠告”弄的把不住主脉。“美”不是衡量优秀包装的唯一标准,材料的高档与否并不能决定设计的品位,华丽的外衣包在一些不适合的商品身上,过分张扬包装的价值,往往不能得到消费者的认可,同样,优质的产品,低劣的包装也不可能达到预期的市场效果。只有根据不同的阶段,不同的地点,不同年龄、层次的消费人群,做出有销售针对性的包装,才是优秀的包装设计。所以评价一个包装的好坏,应客观的进行评价,应以其产品的适合性为准,不能抛开其市场状态完全以个人的审美观来决定。本设计是紧紧围绕温馨、浪漫的主体设计的。在材料上实行单一、统一的材料;结构上,简化形式;风格上有所突破,运用东方和西方的文化结合,追求创新。 

关键词:温馨;浪漫;东、西方结合;包装

 
 
Abstract

The packing is the product changes over to the market distribution by the production an important link, the packing designs the packing soul, is the package fits out or not determining factor. Enters the market, nearly any person all understood any is the packing. But once is engaged in the packing design, actually unavoidably frequently the commodity brand, all kinds of packing form which is dazzled is added on talks at once "advised" makes cannot hold on to the main nerve. America "is not the weight outstanding packing only standard, the material upscale or not certainly cannot decide the design the personal status, the magnificent coat wraps in on some not suitable commodity body, excessively makes widely known the packing the value, often cannot obtain consumer's approval, similarly, the high quality product, the inferior packing is impossible to achieve the anticipated market effect. Only has the basis different stage, the different place, the disparity in age, the level expense crowd, makes has sells the pointed packing, is the outstanding packing design. Therefore appraises packing the quality, should objective carry on the appraisal, should take its product suiting as, not be able to abandon its market condition completely to decide by individual aesthetic standard. This design closely revolves warmly, the romantic main body design. Implements, the unified material solely on the material; In structure, simplification form; In the style has the breakthrough, utilizes Eastern and the western cultural union, the pursue innovation. 

Key words: Warm; Romantic; East, western union; Packing.

 
目  录
 
摘要……………………………………………………………………………Ⅰ
Abstract………………………………………………………………………Ⅱ
引言……………………………………………………………………………1
1 选题的来源…………………………………………………………………1
2 设计过程……………………………………………………………………2
2.1 主题的表现………………………………………………………………2
2.1.1 从标志上构思………………………………………………………2
2.1.2 从色彩上构思………………………………………………………3
2.1.3 从材料上构思………………………………………………………3
2.1.4 从结构上构思…………………………………………………………4
2.1.5 从文化的延续与发展上构思…………………………………………4
2.2 设计过程中出现的问题…………………………………………………5
2.3 制作过程中出现的问题…………………………………………………5
3 创新价值……………………………………………………………………5
4 未来展望……………………………………………………………………6
4.1未来设计趋势分析…………………………………………………………6
4.2站在前沿看我的设计………………………………………………………7
总结……………………………………………………………………………7
参考文献………………………………………………………………………8
附录1…………………………………………………………………………9
附录2…………………………………………………………………………10
附录3…………………………………………………………………………11
附录4…………………………………………………………………………12
附录5…………………………………………………………………………13
          
 

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